Appealing to a wide target audience, Shippo provides shipping solutions to small, medium and large enterprise businesses. Since the beginning, the focus has always been on improving customer experience. Shippo wanted to elevate its brand while keeping the core focus on catering to their entire audience’s shipping needs.
During our engagement, differentiation was always at the center stage. We wanted to build a design system that spoke to the need of the audience by curating a simple navigation structure, product-focused content, and impactful interaction elements which articulated the simplicity of working with the brand.